#TWBUSP – new social media campaign launched to discover our unique selling point

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What do you consider to be the number one reason why you live and work in health and care in Staffordshire and Stoke-on-Trent? Together We’re Better has launched a new social media campaign to discover what health and care staff feel is the area’s unique selling point (USP). This will be used to promote Staffordshire and Stoke-on-Trent to people living elsewhere and to encourage students to stay.

 You can take part in the #TWBUSP campaign by visiting Together We’re Better’s Twitter account @TWBstaffsstoke, and voting for one of the following options in the tweet at the top of page:

  • Pride in the community
  • It’s where I grew up (or studied)
  • Easy access to countryside
  • Good transport links

We are also looking to attract people currently working in other sectors within Staffordshire and Stoke-on-Trent and so if you have another reason why you live and work here, you can tell us via your own Twitter account – just make sure to add the hashtag #TWBUSP to ensure your vote is counted.

Together We’re Better is a partnership of NHS and local authority organisations that is working to transform health and care for the people of Staffordshire and Stoke-on-Trent.

As many staff as possible are encouraged to take part in the vote – the result of which will be announced after the poll closes and help attract more people to come and join us.

You can find out more about Together We’re Better on our homepage